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Celery Juice...the latest trend on social. But haven't we seen it all before?

Celery Juice...the latest trend on social. But haven't we seen it all before?

By Clare Sultmann

I was on Instagram the other day and came across the latest diet craze. This time involving the often forgotten and rather boring celery plant. Clearly, kale has been tossed aside - there’s a new vegetable on the block and it’s coming to a juice bar near you. Or so we are told.

The celery craze involves drinking 475mls of pure celery juice first thing every morning with the wellness set preaching that it improves all kinds of things from gut health to inflammation to chronic disease. The man behind the stalk is medical medium Anthony William who claims drinking a glass of celery juice every morning on an empty stomach is “truly the saviour when it comes to chronic illness.” It may or may not be. I don’t have the evidence or the proof to suggest he is either right or wrong. But the whole thing got me thinking a little more about diets and more importantly what they say about us and the trends that we so often blindly follow.

Another year, another craze. We’ve seen them all before, or at least if you are in your forties like me, you have grown up with them. From Atkins, to low carb, to no carb, to no sugar, to I quit sugar, to sugar busters, to the south beach diet, to gluten free, dairy free, counting calories, the liver cleansing diet, the CSIRO diet, the Mediterranean diet, the dukan diet, the cabbage soup diet, and in more recent years, the vegetarian, the vegan, the paleo and the keto are all making their mark in the popularity stakes. Then there are the 5:2 and the 16:8 and you’d be excused for thinking I’m referring to fractions but sadly no, I am talking about other ‘on trend’ diets where intermittent fasting is the talk of the town. And who can forget the good old staples? Jenny Craig, Gloria Marshall (no longer around) and the ever-present Weight Watchers. And if you don’t want to face another milkshake in your lifetime it’s probably because you have at some point like the writer been on Optifast or the Tony Ferguson diet where shakes replace actual food.

It’s a slippery and very confusing slope and its big business. The wellness and beauty industry amasses billions of dollars a year through our sheer need to feel and look good. And there’s nothing wrong with that. As women, we all want to feel and look our best and as we get older it’s often more about feeling healthy than thin. Of course, we want both, but feedback from the women I talk to suggest that strength and fitness comes before fitting into the skinny black jeans.

But the diet industry and the fads that continue to soar suggest that we as a whole are still being taken in by the next big thing - searching for that ‘holy grail’. The elixir to health and well-being is just a spoonful away. Whether that spoonful is celery juice, keto, paleo, carb free, gluten free, sugar-free or the like is yours to decide.

Clare Sultmann

Clare Sultmann is a wife, mother of 3 and the founder of Dear Molly.
As a survivor of a catastrophic accident, former barrister at law, published author, and nationally accredited mediator Clare has returned to work in a different capacity. Relocating to Noosa shortly after the birth of her first child, Clare found it difficult to make meaningful and real connections with other like-minded women away from her own network of friends. With this in mind, Clare’s idea was born. Dear Molly aims to provide connections for like-minded women in a real, meaningful and positive manner. It a platform to share, communicate and inspire other women about their ‘real’ life.

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